Privacy Policy

Effective July 9th, 2019


The Website’s Owner is BioPorto Diagnostics Inc., including Antibodyshop A/S, BioPorto Diagnostics A/S, BioPorto A/S., and its and their subsidiaries, affiliates and/or related companies (collectively referred to herein as “BioPorto”, “Company”, “Website Owner”, “we”, “us” or “our”).

This Privacy Policy describes how your personal data is collected, used, and shared when you visit the web site located at  (the “Website” or “Site”). We do not knowingly attempt to solicit or receive information from children.

We understand that you are aware of and care about your own personal privacy interests, and we take that seriously. We recognize that information privacy is an ongoing responsibility, and so we will from time to time update this Privacy Policy as we undertake new personal data practices or adopt new privacy policies.

BioPorto’s Privacy Policy also complies to The European GDPR rules, which gives individuals a number of rights.


Personal Data and Cookies

1. Personal data


As a natural part of providing the Website, BioPorto will as the data controller collect and process certain personal data concerning you as a user. BioPorto will via the Website collect and process the following personal data when using the Website or when you submit information through the contact forms: (i) email address and phone number, (ii) name, (iii) country, (iv) other information you may provide in open text fields,(v) IP address and (vi) information about your browser, operating system and your movements and behavior on the Website and what content you are presented on the Website .

BioPorto’s collection and processing of your personal data takes place based on our legitimate interests in and for the purpose of forwarding newsletters and other relevant information (if you specifically requests this). Some data are collected by using cookies based on our legitimate interest in and for the purpose of improvement of our website and your user experience, statistical purposes for our website, functional purposes for use of our web shop and website and discount code analysis enabling us to optimize the use of discount codes and for marking purposes. For more information on cookies, see below.

When communicating with BioPorto through email, we will collect and process personal data about you for the purpose of and based on our legitimate interest in administering our relationship with you as a customer, potential customer, a supplier, as a business contact or other third party. Such personal data may be name, contact information, title, workplace, country, and other information provided by you. If you contact our other BioPorto group entities, this entity will be considered the data controller and reference to BioPorto under “Privacy and rights” will be to this group entity.



All your personal data will be treated in confidence and will only be used in compliance with the purposes stated above.

Additionally, BioPorto may engage third party service provider and they will have access to and process your personal data and we may transfer personal data to other BioPorto group entities. If a third party provider processes your personal data outside the EU/EEA, this will take place based on the EU-U.S. Privacy Shield or the EU Commission’s Standard Contractual Clauses and the transfer to our other BioPorto group entities outside the EU/EEA will be based on EU Commission’s Standard Contractual Clauses. You may request a copy of the agreement regulating the transfer of personal data by forwarding an email to

All personal data processed by BioPorto will not be stored for longer than what is necessary for the purpose for which it was collected. Unless BioPorto under applicable law is required to store your personal data for a longer period of time, BioPorto will store your personal data as follows: BioPorto will store your personal data related to (i) forwarding newsletters and other relevant information to you until you unsubscribe from the mailing list and (ii) sale of products through our web shop for 5 years. The data stored in cookies are deleted as set out below.

Information about our customers, including personal data, may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets, acquisition or similar transaction. In the event of such a transaction in which your personal data would be transferred to a third party, we will make reasonable efforts to notify you. For example, we may post a notice of the transfer of personal data on our Websites.

Finally, we may also share your personal data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

According to the data protection rules you have the following rights:

  • Right to insight. For more information about the personal data, which BioPorto stores and processes about you, you can forward an email to
  • Right to object. You can always object to BioPorto’s processing of your personal data by forwarding an email to
  • Right to have your data corrected. You can always request that your personal data be corrected by forwarding an email to
  • Right to have your data deleted. You can always request that your personal data be deleted by forwarding an email to
  • Right to restrict processing. You can always request that BioPorto restricts the processing of your personal data, while a specific request is being processed, by forwarding an email to
  • Right to data portability. You can always request to obtain a copy of your personal data in a structured, commonly used and machine-readable format by forwarding an email to

Complaints. If you wish to complain of BioPorto’s processing of your personal data, you can contact the Danish Data Protection Agency.


2. Cookies

When using our Website, you will be presented with an option to consent to having cookies placed on your computer. Cookies are small text files that are stored on the user’s computer or other IT devices when a user visits a website. Today, almost all websites use cookies and these small files render it possible to collect information about which pages and functions the user visits and applies.

The following cookies will be stored on your device:

BioPorto uses Google Analytics, which stores and accesses cookies on the Website in order to generate statistics on the users visiting BioPorto’s Website. BioPorto also uses cookies from Google Analytics in order to optimize user-friendliness and the functionality of the Website, including the individual user’s information searches.



No cookies will be placed on your computer unless you consent to it. If the user has consented to the use of cookies, such consent may be revoked by clicking here.

The user may also change the browser settings and thus opt out the use of cookies altogether. Find detailed instructions on how to remove cookies at the bottom of the Website, under Cookie Disclaimer.

Please note that certain functions on the Website may require that the user accepts and activates the use of cookies. For any questions or additional information about BioPorto’s use of cookies and personal data processing, please contact the person responsible for our Website at

As described above, we use your personal data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: .

You can opt out of targeted advertising by:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: .



Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.



BioPorto does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, you may be able to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

Third parties that have content embedded on BioPorto’s website may set cookies on a user’s browser and/or obtain information about the fact that a web browser visited a specific BioPorto website from a certain IP address. Third parties cannot collect any other personally identifiable information from BioPorto’s website unless you provide it to them directly.



We take reasonable measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity and accuracy of all personal data we collect. Our efforts include procedures designed to avoid unauthorized access, alteration, loss, misuse, disclosure or destruction of personal data, taking into account the risks involved in the processing and the nature of the personal data.

If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Website covered by this Privacy Policy and providing personal data to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your account information and usage.


Data Integrity and Purpose Limitation

We collect and use personal data in accordance with this Privacy Policy and only for the limited relevant purposes stated in this Privacy Policy and/or at the time we request such personal data from our users, or for such purposes to which a user may otherwise consent. We do not use or share your personal data in a way that is incompatible with the purposes for which such personal data was requested and authorized for use by us. We retain personal data for no longer than is commercially useful to carry out our business purposes, or as we believe may be legally required, or as otherwise set forth herein. We take reasonable steps to ensure that the personal data is reliable for its intended use, accurate, complete and current. When personal data is deleted or updated by you, it may take up to 30 days from accessible systems, and up to 90 days from backup systems, for us to delete such personal data.



The Website is not intended for individuals under the age of 13.


California Privacy Rights

In addition to the rights set forth in this Privacy Policy, California Civil Code Section 1798.83 permits California residents who are individual consumers or users of our Site to request certain information regarding its disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please contact us via mail or email at the address identified in the “Connect With Us” section.



We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



If you require more information about our privacy practices, have questions or would like to make a complaint, please contact us via, or the postal mail at the address provided below and we shall use commercially reasonable efforts to promptly respond:

BioPorto Diagnostics Inc.
117 Fourth Avenue
Suite 202
Needham, MA 02494